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Media Jobs and CareersThe electronic age has brought huge changes to media of all kinds including broadcasting and publishing. Due to the emergence of digital technology, media organizations are able to provide text, video material and audio through wired, wireless and fiber-optic connections. Multimedia, the Internet and other types of digital media outlets are continually being refined.

Internet based news producing organizations increasingly rely on aggregators including Google and social networks such as Facebook to bring them a significant portion of their audience. Advertisers are increasingly using new media because it allows them to be more effective at targeting an audience when compared to using traditional media. Also, technological developments are likely to have a huge impact in the media industry.


News & Media Employment - Employer Reviews




Media Industry Facts
  • In 2010, every news platform experienced a stall or decline except for the Web (Project for Excellence in Journalism)
  • About 47 percent of Americans get some form of local news on a mobile device (Pew Internet and American Life Project in association with the Knight Foundation)
  • More people get news from the Web than newspapers (Project for Excellence in Journalism
  • In 2010, more money was spent on online advertising than on print newspaper advertising (eMarketer)
  • In 2010, 41 percent of Americans stated they got most of their news about national and international issues from the Internet (Pew Research Survey)

Media Industry Employment Background

There's a variety of jobs in the media industry. Here are some of the popular occupations:

Advertising jobs are vital to the economic health of media based companies. Some of the positions are account executive, art director, copywriter and media planner.

Blogger. Media outlets with an online presence such as newspapers, magazines and TV stations hire bloggers. Many companies also hire bloggers to provide content at their website. A blogger is typically a cross between a reporter and op-ed columnist.

Magazine publishing jobs. The world of magazine publishing includes jobs such as art director, copy editor, fact checker, magazine editor and photo editor.

The book publishing world has a variety of jobs including book editor, copy editor, literary agent, literary scout and publicist.

Online editors oversee the content on websites. They create innovative ways to present stories and information online. They typically follow traffic patterns to learn what types of content bring more traffic to their website.

Web producer is a hybrid job which combines aspects of design, journalism and marketing. They're responsible for bringing traffic to web pages, how content is presented and the overall look of a website. Web producers focus on the visitors experience at a website.

Journalists are a major part of the media industry. A traditional journalist reports the news. Journalists work for television stations, newspapers, the Internet etc.

Media Industry Employment Statistics

  • The top locations in descending order for media jobs are New York, NY; Chicago IL; Los Angeles, CA; Washington DC; San Francisco, CA; and Atlanta GA. (indeed.com)
  • News analysts, reporters and correspondents held approximately 69,300 jobs in 2008 (Bureau of Labor Statistics (BLS))
  • About 53 percent of news analysts, reporters and correspondents worked for newspaper, book, periodical and directory publishers (BLS)
  • About 21 percent of news analysts, reporters and correspondents worked in radio and television broadcasting (BLS)

Media Industry Employment Outlook

The employment outlook for careers in the media industry vary by the sector and type of career. The Bureau of Labor Statistics reports competition will be keen for news analysts, reporter and correspondent jobs at large national and metropolitan broadcast stations, newspapers and magazines. The Bureau of Labor Statistics states small publications, broadcast stations and online newspapers and magazines should provide the best job opportunities.

The BLS projects a six percent decrease in employment of news analysts, reporters and correspondents and a four percent increase for broadcast news analyst positions. It should be noted the Internet has a major impact on employment in the media.